Thinking outside the Box:
Mugs are a popular choice for promotional items because not only are they functional, but effective as well. There are different types available in the market such as porcelain, glass, or stainless steel. A lot of companies also choose to go for plastic designs because of the fact that production costs are cheaper compared to other varieties. The problem is that plastic is non-biodegradable.
This means that once a plastic promotional mug is disposed of, it will literally take more than a thousand years for this particular product to decompose naturally. This has brought about the emergence of recycled plastic designs as legitimate promotional items. Although not a popular choice, there are already a number of companies who are making use of this innovative marketing tool.
Why Use The Recycled Option?
Both consumers and companies nowadays are taking a greener path and are becoming more conscious about the environment. The troubles of Mother Nature have become apparent and everyone is scrambling to save what is left of our degraded natural resources. One way of doing so is by producing products that are more environment-friendly.
Some companies have taken it a step further by using fully recycled plastic mugs to promote their products or services. Not only is this an effective advertising vehicle but it also gives the image of the company as a nature-lover-something that has become quite important to a lot of consumers.
The Need to Recycle:
Companies that make use of recycled plastic promotional mugs usually include a recycle logo in the design of the mug as well as a simple message explaining the benefits of recycling. This makes the consumers recognize the noble attempt of the company to help save the environment. Below are a few of the reasons why there is a dire need to recycle.
When one recycles there is a lower demand for raw materials needed to produce new items. To be more specific, the production of plastic requires the use of fossil fuels-a natural resource that will soon run low. The recycling process eliminates the need to use these fossil fuels which means there is a decrease in the demand.
Recycling also requires less energy as compared to production of new products. The process of generating energy is one of the primary contributors to pollution, and the less energy needed means the less pollution produced. Lastly, the recycling process eliminates the need for extra space for disposing these plastics.
Although they may require very little space in landfills, an accumulation of plastics that are not recycled will surely take up a considerable amount of space in landfills that are fast becoming full.
Lottie Carrot works in the promotional mug industry for Argon Promotions, the leading company in terms of innovative business gift ideas. Lottie works closely with businesses to help market their products and services by providing information and help in the selection of suitable promotional mugs for their advertising campaigns.
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